M.A.M. B-School, a standalone Business School in Trichy in association with students association club organized organized one day workshop on “Ideation” Create new business opportunities and grow with strategy on 02nd November, 2022. Dr.M.Hemalatha, Director, M.A.M.B-School was the resource person for the programme and delivered a session on “Ideation” Create new business opportunities and grow with strategy. She initiated the session by stating that the idea is the most important thing. The business model and product will follow by pitching the right idea. She discussed that innovative idea are essential in all ways and means corresponding to implement it in an effective manner. She also stated the importance of valuable innovative idea and convert to effective business model in order to succeed in today’s competitive business world. [showhide type=”shoepress”]…
The resource person practically explained the various elements which are included in preparing business plan. She actively informed the components business plan that comprises executive summary, business research and structure, market research and strategies, management of personnel and financial planning and documents etc. The speaker also highlighted on how to make competitive management, analysis and organization description, products and service description, operational plan and types of business plans to the students. She pinpointed that the role played by government pertaining to successful marketability of our business proposals and given with various schemes that are available for the entrepreneurs. She informed that the importance of SWOT analysis, formulation of vision and mission statement and guidelines in formulation of financial planning to the students. She also given guidelines about minimum viable product, overview of start up, timelines, strategy formulation, investor funding and its elements during the session. The entire session definitely served the purpose in a thought-provoking manner by understanding the importance of ideation through inquisitive involvement by all students at large. Ms. S. Kiruthiga, Assistant professor made all the requisite arrangements for the programme.
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