RESEARCH AND DEVELOPMENT
The Research and Development (R&D) Cell at M.A.M. B-School plays a vital role in fostering innovation, academic excellence, and industry collaboration. Recognizing that research and innovation are key drivers of progress in the business and management sectors, the R&D Cell aims to promote a culture of continuous learning, experimentation, and applied research. By bridging the gap between academic knowledge and industry needs, the cell facilitates the development of new management practices, entrepreneurial ventures, and sustainable solutions to global and local challenges.
The R&D activities involve collaboration with industry partners, government agencies, and other academic institutions to translate research insights into practical applications. Faculty members and students engage in innovative projects, case studies, and research initiatives that address real-world business problems. The cell supports the creation of startups, development of new methodologies, and improvement of existing practices through targeted research.
Funding and resource support are crucial to these endeavours. The R&D Cell at M.A.M. B-School actively seeks grants, sponsorships, and partnerships with public and private sector organizations to finance research initiatives. These collaborations enable students and faculty to explore new opportunities, accelerate innovation, and contribute to societal and economic development.
Books
A book is a more extensive and in-depth publication that can cover a broad range of topics or focus on a specific area of research. When writing a book, the author(s) should develop a clear and coherent argument or narrative that presents original research, theories, or perspectives. They should also provide detailed evidence, examples, and illustrations to support their argument or narrative. A book can have different structures and formats, such as chapters, sections, and subheadings. When submitting a book, the author(s) should carefully choose a relevant and reputable publisher that aligns with their research topic and target audience. They should also follow the publisher’s submission guidelines and formatting requirements, including word count limits, citation style, and referencing format. After submission, the book will undergo a review process, where experts in the field will evaluate the book’s quality, validity, and contribution to the field. The author(s) will receive feedback, which they should address before final publication.
| Name of the Teacher | Title of the Book/Chapters Published | Year of Publication | ISBN Number of the Proceeding |
|---|---|---|---|
| Dr. M. Hemalatha | Legal Aspects of Business | 2025 | 978-93-5480-106-8 |
| Dr. R. Karthika | Accounting for Management | 2025 | 978-93-6180-409-0 |
| Mrs. B. Jaya | Advanced Investment Analysis and Portfolio Management | 2024 | 978-93-6348-971-4 |
| Mrs. B. Jaya | Logistics and Supply Chain Management | 2024 | 978-93-6348-959-2 |
| Mr. S. Senthilkumar | Enterprise Resource Planning | 2023 | 978-93-5755-542-5 |
| Dr. M. Hemalatha | Managerial Economics | 2022 | 978-93-5480-114-3 |
| Dr. M. Hemalatha | Strategic Management | 2022 | 978-93-5480-498-4 |
| Dr. R. Karthika | Statistics For Management | 2022 | 978-93-5480-122-8 |
| Dr. A. Kanimozhi | Legal Aspects of Business | 2022 | 978-93-5480-106-8 |
| Mr. S. Senthilkumar | Security Analysis and Portfolio Management | 2022 | 978-93-5480-532-5 |
PATENTS
Innovation is a key driver of progress and can take many forms in different settings, including workshops, seminars, conferences, and patents. Here are some points regarding innovations in these contexts. Patents are legal protections for new inventions, encouraging innovation by providing an incentive for inventors to share their ideas without fear of theft. Patents can also spur further innovation by encouraging competitors to improve upon the patented invention or develop new products based on the technology. Innovations in patent law, such as new methods for evaluating patent applications or changes in patent licensing practices, can impact the rate and nature of innovation in various fields.
| S. No | Faculty Name | Patent Rules | Title |
|---|---|---|---|
| 1 | Dr. M. Hemalatha | Form-2, The Patents Act 1970 – The Patent Rules 2003 | Big Data Analytic Technique on Reviews of E-Commerce |
| 2 | Dr. R. Karthika | Form-2, The Patents Act 1970 – The Patent Rules 2003 | Big Data Analytic Technique on Reviews of E-Commerce |
| 3 | Mr. S. Senthilkumar | Form-2, The Patents Act 1970 – The Patent Rules 2003 | Intelligent Sales Promotion Strategies and Sales Performance of Telecommunication Firms in India |
| 4 | Dr. R. Karthika | Form-2, The Patents Act 1970 – The Patent Rules 2003 | A Secure Block Chain Model to Protect Bitcoin Exchanges over Cloud |
| 5 | Dr. M. Hemalatha | Form-2, The Patents Act 1970 – The Patent Rules 2003 | A Secure Block Chain Model to Protect Bitcoin Exchanges over Cloud |
| 6 | Dr. R. Jeevarekha | Form-2, The Patents Act 1970 – The Patent Rules 2003 | Customer Satisfaction and Perception Towards Skincare Products in E-Commerce |
| 7 | Dr. R. Jeevarekha | Form-2, The Patents Act 1970 – The Patent Rules 2003 | Analysis of Why Real Estate Businesses Need Digital Marketing on Social Media |
| 8 | Dr. R. Karthika | 10.1007/978-3-031-43490-7_48 | A Journey Towards Restfulness or Restlessness: Impact of Online Education on Working Women Parents |
| 9 | Dr. R. Karthika | 10.1007/978-3-031-43490-7_48 | A Journey Towards Restfulness or Restlessness: Impact of Online Education on Working Women Parents |
| Name of the Research Project/ Endowment | Name of the Principal Investigator / Co-investigator | Department of Principal Investigator | Year of Award | Amount Sanctioned | Duration of the Project | Name of the Funding Agency | Type (Government / Non-Government) |
|---|---|---|---|---|---|---|---|
| UBA (Unnat Bharat Abhiyan) | Dr. M. Hemalatha | Director, M.A.M. B-School, Trichy | 2023-2024 | 50,000 | 1 Year | UBA | Govt |
| AICTEIDC SPICES | Dr. M. Hemalatha | Director, M.A.M. B-School, Trichy | 2022 | 1,00,000 | 1 Year | AICTE | Govt |
| Twin Health Data Base Training | Dr. M. Hemalatha | Director, M.A.M. B-School, Trichy | 2021 | 56,000 | 1 Month | TWIN Health | Non-Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. R. Karthika | M.A.M. B-School, Trichy | 2021 | 16,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. M. Hemalatha | Director, M.A.M. B-School, Trichy | 2021 | 8,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. P. Subburethina Bharathi | - | 2019 | 80,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. M. Hemalatha | Director, M.A.M. B-School, Trichy | 2018 | 80,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. R. Karthika | M.A.M. B-School, Trichy | 2018 | 64,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. P. Subburehina Bharathi | - | 2018 | 64,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. P. Subburehina Bharathi | - | 2018 | 20,000 | 1 Year | EDII | Govt |
| Entrepreneurship Awareness Camp (EAC) | Dr. P. Subburehina Bharathi | - | 2018 | 80,000 | 1 Year | EDII | Govt |
Incubation Centre
Incubation refers to a process or environment designed to support the early development of startups, businesses, or ideas by providing resources, mentorship, and structured assistance to help them grow and succeed.
MAMBS has signed a Memorandum of Understanding (MoU) with Periyar Technology Business Incubator, Tanjore (TBI). This MoU outlines the collaboration framework, specifying responsibilities, expectations and resources provided by both parties.
The primary objective of this MoU is to foster startup growth by providing essential resources, mentoring, and business development support.
Gallery
BUSINESS VISION 2020: E-MOBILITY IN INDIA WITH BHEL
BUSINESS VISION 2020: E-MOBILITY IN INDIA WITH BHEL
Collaborated Projects with KR Fuels
Collaborated Projects with KR Fuels
IITM Research Park – Startup Interaction
IITM Research Park – Startup Interaction
Design Thinking Workshop
Design Thinking Workshop
Visit to IITM Research Park
Visit to IITM Research Park
Business Vision – E-Mobility
Business Vision – E-Mobility
Energy Swaraj Yatra 2020-2030
Energy Swaraj Yatra 2020-2030
Major Focus of IIC
- To create a vibrant local innovation ecosystem.
- To establish a start-up and entrepreneurship-supporting mechanism in HEIs.
- To prepare the institution for the ARIIA Framework.
- To establish a functional ecosystem for scouting ideas and supporting pre-incubation activities.
- To develop better cognitive abilities among technology students.
Functions of Institution’s Innovation Council
- Promote innovation within the institution through multiple modes, ultimately creating an innovation-driven ecosystem on campus.
- Conduct various innovation and entrepreneurship activities prescribed by the Central MIC in a time-bound manner.
- Identify and reward innovative ideas and share success stories.
- Organize workshops, seminars, and interactions with entrepreneurs, investors, and professionals; create a mentor pool.
- Network with peers and national entrepreneurship development organizations.
- Create an Innovation Portal to showcase projects developed by faculty and students.
- Organize hackathons, idea competitions, mini-challenges, and other events with industry involvement.
Institution’s Innovation Council Members
| S.No | Name of the Faculty | Designation | Role in IIC |
|---|---|---|---|
| 1 | Dr. M. Hemalatha director@mambs.com |
Professor | President |
| 2 | Dr. R. Karthika karthika@mambs.com |
Professor | Vice President |
| 3 | Dr. R. Prema prema@mambs.com |
Professor | Innovation Activity |
| 4 | Dr. R. Suganya suganya@mambs.com |
Professor | Internship Activity Coordinator |
| 5 | Ms. S. Yogapriya yogapriya.mba@mambs.com |
Assistant Professor | Convener |
| 6 | S. Senthil Kumar senthilkumar@mambs.com |
Assistant Professor | NIRF Coordinator |
| 7 | A. Anburaj anburaj@mambs.com |
Assistant Professor | Social Media |
| 8 | M. Surya surya@mambs.com |
Assistant Professor | IPR Activity Coordinator |
| 9 | C. Subha subha@mambs.com |
Assistant Professor | Startup Activity Coordinator |
| 10 | K. Banumeena banumeena.mba@mambs.com |
Assistant Professor | ARIIA Coordinator |
| 11 | L. Noorul Ayisha noorulayisha@mambs.com |
Assistant Professor | Member |
| 12 | Naveeth Ahamed navinavin162001@gmail.com |
II YEAR | Innovation Coordinator |
| 13 | Abdul Hameed J abdulhameedj514@gmail.com |
II YEAR | Startup Coordinator |
| 14 | Dushitha S dushithasathish@gmail.com |
II YEAR | Internship Coordinator |
| 15 | Saravana Pandian N smbrothers2000@gmail.com |
II YEAR | Social Media Coordinator |
| 16 | Anuthiksha M anuthikshamurugan.4@gmail.com |
II YEAR | IPR Coordinator |
| 17 | Hamsavardhan S ganeshsuja02@gmail.com |
II YEAR | Member |
Research Facilities
M.A.M. B-School offers state-of-the-art research facilities designed to support advanced learning, data analysis, software development, and interdisciplinary research. The institution houses dedicated computer laboratories equipped with modern systems, high-end software, and digital tools that enable students and faculty to undertake high-quality research and project work.
MBA Research & Computer Laboratory
The MBA Computer Lab is equipped with advanced computing systems and research-focused software to support data analytics, statistical modelling, decision-making studies, and business simulations.
Major Facilities:
- High-performance desktops:
- Dell OptiPlex 5050/3050 – Intel Core i5 (6th Gen), 8 GB DDR4 RAM, 128 GB SSD + 1 TB HDD, 19" DELL TFT Monitor
- Lenovo Desktops – Intel Core 2 Duo, 3 GB DDR3 RAM, 250 GB HDD, DVD Writer, 15.6" HP Monitor
- Supporting equipment: Projector, Laser Printer, Gigabyte Network Switch
- Specialized Software for Research & Analytics:
- IBM SPSS Statistics Base V29.0
- IBM SPSS Regression
- IBM SPSS Decision Trees
- IBM SPSS Neural Networks
- IBM SPSS AMOS V29.0
- TORA (Operations Research Tool)
- GLOBARENA Digital Products
- English Lab, Career Lab & Teacher Console
These resources enable students to perform complex data analysis, forecasting, modelling, and research-based decision-making.
MCA Research & Computer Laboratory
The MCA Computer Lab provides a comprehensive platform for programming, software development, database management, IoT experimentation, and big data research. It supports both academic projects and innovative research activities.
Major Facilities:
- High-performance desktops:
- Dell OptiPlex 5050/3050 – Intel Core i5 (6th Gen), 8 GB DDR4 RAM, 128 GB SSD + 1 TB HDD, 19" DELL TFT Monitor
- Lenovo Desktops – Intel Core 2 Duo, 3 GB DDR3 RAM, 250 GB HDD, DVD Writer, 15.6" HP Monitor
- Supporting equipment: Projector, Laser Printer, Gigabyte Network Switch
- Software and Tools for Research & Development:
- Programming & Development: C++, Java, Python IDLE, JavaScript, PHP, CSS
- Databases: MySQL, Cassandra
- Big Data Tools: Hadoop, Hive
- Frameworks: Django, Node.js, Express.js, React.js
- IDEs: Android Studio, Eclipse IDE, Visual Studio
- Hardware & Embedded Systems: 8051 Daughter Board, Raspberry Pi, Arduino
- Additional Tools: Tally Prime, Jupyter Notebook
These facilities support research in artificial intelligence, data science, cloud computing, web development, IoT applications, database technologies, and enterprise-level software development.
Enabling a Strong Research Ecosystem
Both labs are fully networked with high-speed internet connectivity and provide a conducive environment for:
- Data Analysis & Statistical Research
- Software Development & Coding Projects
- Business Analytics & Decision Science
- IoT & Embedded Systems Research
- Cloud, Big Data & Web Application Development
With these advanced research facilities gain hands-on exposure to industry-relevant technologies and are empowered to pursue innovative research, project development, and practical problem-solving.
Library & Research Facilities
The Library at M.A.M. B-School is a central academic resource that supports the institution’s teaching, learning, and research activities. With an extensive collection of printed and digital materials, the library fosters a strong research culture and provides a stimulating environment for scholarly growth.
Print Resources
The library houses a rich collection of textbooks, reference books, journals, and other academic materials that support curriculum and research needs.
Books Collection
| Particulars | Titles | Volumes |
|---|---|---|
| Text Books | 900 | 13,125 |
| Reference Books | 56 | 401 |
Research and Learning Resources
| Particulars | Total Numbers |
|---|---|
| Journals Subscribed | 12 |
| Magazines | 5 |
| Daily Newspapers | 7 |
| Back Volumes | 102 |
| DVD / CD-ROMs | 343 |
| Project Reports | 436 |
These resources provide wide academic exposure, access to previous academic works, and essential support for students' research and classroom learning.
Digital Library & E-Resources
To enhance research capabilities, the library offers a strong range of digital resources and online learning platforms.
E-Resources and Databases
- EBSCO Database (Access through IIM Trichy Collaboration): Offers thousands of international e-journals, research papers, case studies, and business articles supporting advanced-level research and literature review.
- DELNET (Developing Library Network): Provides access to a vast network of libraries and millions of bibliographic records, e-books, and full-text resources across India, greatly enriching the research experience.
Library Automation & Digital Access Tools
- OPAC (Online Public Access Catalogue): Enables users to browse, search, and locate books and resources within the library through a digital catalogue, ensuring quick and efficient access to materials.
- Digital Repository: Houses electronic project reports, question banks, and academic documents.
- Wi-Fi Enabled Access: High-speed campus-wide connectivity for seamless use of online databases and research platforms.
Entrepreneurship Development Cell (EDC)
Entrepreneurship Development Cell (EDC) is an institutional body created with the primary objective of promoting the spirit of entrepreneurship among students and helping them build the necessary skills to become successful entrepreneurs.
It serves as a platform for fostering entrepreneurial activities, supporting startups, and encouraging students to think innovatively and become job creators rather than job seekers.
The EDC plays a vital role in shaping future entrepreneurs by providing students with the knowledge, resources, and support they need to succeed. It encourages students to take risks, be innovative, and bring meaningful economic change.
Through mentorship, funding, networking, and structured training programs, the EDC transforms ideas into successful business ventures that positively impact society and the economy.
Entrepreneurship Development Cell Members (EDC)
| S.No | Name | Designation | Position in EDC |
|---|---|---|---|
| 1 | Dr. M. Hemalatha | Director / MAMBS | Head of ED Cell |
| 2 | Dr. R. Karthika | Professor | Coordinator |
| 3 | Dr. R. Prema | Professor | Coordinator / IIC Cell |
| 4 | Mr. Vinoth Malaikani | Incubation Scientist, UCE BIT Campus Trichy | External Member |
| 5 | Dr. AP. Aruna | CEO – Periyar Technology Business Incubator, Thanjavur | External Member |
| 6 | Mr. V. R. Muthu | CEO, V.V.V. & Sons Edible Oils Ltd | External Member |
| 7 | Mr. R. Manoharan | Banana Leaf Group of Restaurants, Trichy | External Member |
| 8 | Mr. A. Ashiq Basha | II MBA | Student Member |
| 9 | Mr. M. Devaprasanth | II MBA | Student Member |
| 10 | Mr. S. Sanjay | II MBA | Student Member |
| 11 | Ms. K. Navamani | II MBA | Student Member |
| 12 | Mr. J. Abdul Hameed | I MBA | Student Member |
| 13 | Mr. R. Naveeth Ahamed | I MBA | Student Member |
| 14 | Ms. S. Janani | I MBA | Student Member |
| 15 | Mr. K. Naveen | I MBA | Student Member |
GUEST LECTURES
INDUSTRIAL VISIT
Our MAMBS students innovative idea Grammathu Keerai and Musa Fibre selected as a best idea and the students C.Sanjaikrishnan, C.Hemavathy and S.kayalvizhi attended the ideation bootcamp at Trichy Anna University
MERCATO
In the context of entrepreneurship, “mercato” can refer to a *marketplace*, it’s a physical space where goods and services are bought and sold where products and services are exchanged. Students involved in entrepreneurial ventures can create their own *marketplace* for products, ideas, or services on campus, pitching their ventures to investors, faculty, or peers.
AWARDS & ACCOLADES
M.A.M.B-School Students actively took part in the business idea competition conducted by the Young Indians and win first and second prize for their business idea in the consecutive years. EDIITN, it is a competition to bring the best innovative ideas from the students of Tamilnadu. Our MAMBS student’s innovative idea Grammathu Keerai and Musa Fibre selected as a best idea and the students C.Sanjaikrishnan, C.Hemavathy and S.kayalvizhi attended the ideation bootcamp at Trichy Anna University.
“PET WINGS” won the second prize and received awards in Trichy Vizha programme from Honorable Minister for Municipal Administration, Urban Water Supply of Tamil Nadu – Thiru K.N.Nehru held on 11.12.22 organized by Yi (Young Indians).1. S.Lokeshwari, I MBA.2. V.Nadees, I MBA.3. A. Nivethitha, I MBA.4. S.Rahim Khan, I MBA.
